Marketplace Management Malaysia | Shopee, Lazada & TikTok Shop | NextsClick
Marketplace Management

Turn Your Marketplace Into a Growth Channel

We help brands grow on Shopee, Lazada and TikTok Shop through smarter listings, campaigns, advertising and performance optimisation.

Built around visibility, conversion and profitable growth.

ShopeeLazadaTikTok ShopMalaysia & Singapore
01.The Challenge

Selling on a Marketplace Is Easy. Growing Profitably Is Not.

Getting products onto Shopee, Lazada or TikTok Shop is only the beginning.

We look beyond GMV to understand advertising costs, platform fees, discounts, vouchers, margins and conversion performance, so marketplace growth doesn't come at the expense of profitability.

The number we manage for
GMV−Fees−Ads−Discounts=Contribution

Not just the top line. What's left after the marketplace takes its share.

02.What We Manage

Everything Your Marketplace Needs to Grow

Shopee, Lazada and TikTok Shop management handled as one coordinated growth plan, not a list of disconnected tasks.

  • Store StrategyStore structure, category organisation and marketplace growth strategy.
  • Listing OptimisationTitles, keywords, descriptions, attributes and product visuals built for discovery and conversion.
  • Campaigns & PromotionsVouchers, bundles, promotional calendars and major campaign planning, from 9.9 to 12.12.
  • Marketplace AdvertisingPerformance-focused marketplace advertising, including Shopee Ads, designed to increase visibility and sales.
  • Performance AnalyticsProduct, campaign and conversion analysis to identify what is driving growth.
  • Competitor InsightsMonitor category activity, competitors and marketplace opportunities.
03.Listing Optimisation

Make Every Product Easier to Find. Easier to Buy.

A marketplace listing has seconds to make a shopper understand the product and decide whether to continue.

We optimise product titles, keywords, descriptions, attributes, images and store navigation to improve search relevance and reduce purchase friction.

Optimised listing
Insulated Stainless Steel Water Bottle 750ml, Leak-Proof Lid
750mlStainless steel3 colours
★★★★★ Official storeRM 59
  1. 01
    Searchable titleKeywords shoppers actually type, in plain order.
  2. 02
    Clear attributesSize, material and variants visible at a glance.
  3. 03
    Trust and clean visualsNo clutter, with ratings and store credibility up front.
04.Platforms

Built for the Marketplaces That Matter

Team collaborating around a laptop
One team across Shopee, Lazada and TikTok Shop.Photo: Annie Spratt / Unsplash
ShopeeMalaysia & Singapore
LazadaMalaysia
TikTok ShopMalaysia
05.How We Work

From Marketplace Gaps to Sustainable Growth

Marketing team planning strategy at a whiteboard
Strategy first. Then execution.Photo: Vitaly Gariev / Unsplash
01

Audit

Identify gaps across your store, listings, campaigns and conversion.

02

Optimise

Improve products, keywords, storefront and promotional strategy.

03

Activate

Launch campaigns, marketplace ads and promotional activities.

04

Scale

Analyse performance and scale what drives profitable growth.

Proof

Built on Experience. Focused on Results.

RM1M+
Managed advertising spend, planned around margin, not just GMV.
Presenting performance charts to colleagues
Reviewed with you, every step of the way.Photo: Vitaly Gariev / Unsplash
FAQ

Marketplace Management, Answered.

Common questions about Shopee, Lazada and TikTok Shop management.

01Which marketplaces do you manage?

We currently focus on Shopee, Lazada, and TikTok Shop, with support for Malaysia, Singapore, and selected regional expansion needs depending on the marketplace and brand.

02What is included in marketplace management?

The scope can include store strategy, category structure, listing optimisation, campaigns and promotions, marketplace advertising, performance analytics, and competitor or category insights.

03Can you optimise our existing product listings?

Yes. We can improve titles, keywords, descriptions, attributes, visuals, product information, and store navigation to make listings easier to discover and easier to buy.

04Do you manage Shopee and Lazada ads?

Yes. Marketplace advertising can be managed alongside listings, promotions, product priorities, and overall store performance so media spend is connected to the commercial goal.

05Can you help with 9.9, 10.10, 11.11 and 12.12 campaigns?

Yes. Promotional calendars and major marketplace events can be planned around product priorities, offers, inventory, advertising, and expected customer demand.

06How do you measure marketplace performance?

We look beyond GMV. Relevant measures include marketplace revenue, advertising cost, platform fees, discounts and vouchers, conversion, product performance, and ultimately the margin or contribution the business keeps.

07Can you manage a marketplace store from setup to ongoing growth?

Yes. We can support new-store planning and setup as well as ongoing optimisation for established stores. The exact scope depends on how much operational ownership your team wants to retain.

08Can you manage marketplaces together with TikTok Shop and paid media?

Yes. Marketplace management can be connected with performance marketing, TikTok Shop, live commerce, SEO/GEO, and website CRO so the channels support one another rather than operate separately.

Ready to Grow?

Let's Build a Marketplace That Performs.

Whether you're launching a new store or looking to improve an existing one, we'll identify the opportunities across visibility, conversion and performance.